Generation Gap Remains
"In almost every online or mobile behavior, Gen Yers lead the adoption curve," explains Forrester, summarizing the differences between the generations. The youngest members of this group don't remember life without a mobile phone or a time when texting or email was unavailable. Gen X, despite having a longer "tech memory" than its younger counterpart, still rivals Gen Y in many areas. This slightly older group tends to use the Internet and computers more functionally. For example, 26% of Gen Xers go online for information about food and cooking, 61% use it for news, 65% use PCs to manage photos and 53% email photos at least once per month.
Boomers fall behind on the technology adoption curve, but spend more money on everything tech-related from telecom fees to online shopping purchases. Seniors, however, lag ever further behind. 80% still subscribe to a local newspaper, for instance. But in other ways, they're catching up: 40% own an HDTV, one in five uses the Internet for reading news and one quarter for travel planning.
Devices: Gen X Leads
When it comes to devices - think HDTVs, digital cameras, PCs, gaming systems - Gen X leads the way, says Forrester. Their households are the most likely to have these devices in them.
When it comes to the household PC (meaning "personal computer" not necessarily "Windows machine"), Gen X and Boomers tend to use theirs for practical matters like word processing and household finances. They're also more focused on PC health, regularly scanning for malware and backing up files.
Mobile: Gen Y Leads
Meanwhile, on the mobile front, the 49 million Gen Yers lead the other generations, using their phones for everything from product research to social communication. Along with Gen Xers, Gen Yers are the most likely group to own a smartphone with an unlimited data plan. One fifth of Gen Y uses their phone for maps and directions now, while Gen X is generally more interested in checking news, sports and weather.
85% of Gen Y sends and receives text messages, while 68% of Gen X does the same. Only 15% of Seniors use SMS, however.
37% of Gen Y surfs the mobile Web. Mobile "Facebooking" is also more popular with Gen Y, with 27% participation, compared with 18% of Gen X. Seniors on Facebook, supposedly a growing trend on the desktop, is not so prevalent on mobile - only 1% use Facebook or other social networking sites from their phone.
Overall, 23% of Gen X and Y owns a smartphone and 17% of Americans do.
Online: Gen Y Surfs, Gen X and Boomers Shop
Internet use has surpassed TV viewing for Gen Y for a few years now, but this is the first time that Gen X can say the same. Younger Boomers (45-54) also now spend equal amounts of time online versus on the Web. TV viewing still beats Web surfing for older Boomers and Seniors though.
The survey found, too, that Gen X does the most online shopping, but Younger Boomers spend the most. In fact, Boomers were the only generation that spent, on average, more than $600 online in the past three months.
Forecast: eReaders are "Device of the Year," but Few Use
Forrester says that eReaders have drawn a lot of hype over the course of the year, but in reality, only a small percentage of the population currently uses them. However, the analysts forecast that another 6.6 million will buy an eReader by year-end. 8.3 million will buy a netbook or mini PC, though, in the same time frame.
Netbook and mini-PC purchases will outpace eReader sales until 2014, when both slow to 1% growth rates. Laptops will also decline to 2% growth in 2014.
This data seems in opposition to earlier reports from NPD that stated netbook sales have gone negative. This recently led to some controversy when the Wall St. Journal quoted Best Buy CEO Brian J. Dunn remarking on the netbook's decline, saying its sales have been cannibalized by the iPad. Dunn later explained, by way of a Best Buy press release, that "the reports of the demise of [notebook and netbook] sales are grossly exaggerated." It appears that Forrester agrees with this statement, given this new report's data.
Conclusion: Gens X & Y Outpacing Others
Forrester concludes that Gens X and Y are "setting the example of how future digitally native generations will live," with both generations "outpacing Boomers and Seniors on almost everything technology-related."
Statements like these tend to rile up the tech-savvy Boomers and Seniors who read this blog, often leading outraged comments about the wrongness of the data. In this case, though, Forrester analyzed 30,064 households containing 37,226 individuals to reach these conclusions, a sample size which seems sufficient enough for this analysis. Any generation will have its outliers, of course, from the digitally-adept Grandma to the Gen Yer who refuses to Facebook. Plus, anyone reading this article is at the top of the curve, no matter what the technology in question is, we would bet.
Image credit, top: flickr user Paulo Fehlauer; charts: Forrester
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- Similar Tools: Mint, Paystr, Accpal, TripLittle.
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Generation Gap Remains
"In almost every online or mobile behavior, Gen Yers lead the adoption curve," explains Forrester, summarizing the differences between the generations. The youngest members of this group don't remember life without a mobile phone or a time when texting or email was unavailable. Gen X, despite having a longer "tech memory" than its younger counterpart, still rivals Gen Y in many areas. This slightly older group tends to use the Internet and computers more functionally. For example, 26% of Gen Xers go online for information about food and cooking, 61% use it for news, 65% use PCs to manage photos and 53% email photos at least once per month.
Boomers fall behind on the technology adoption curve, but spend more money on everything tech-related from telecom fees to online shopping purchases. Seniors, however, lag ever further behind. 80% still subscribe to a local newspaper, for instance. But in other ways, they're catching up: 40% own an HDTV, one in five uses the Internet for reading news and one quarter for travel planning.
Devices: Gen X Leads
When it comes to devices - think HDTVs, digital cameras, PCs, gaming systems - Gen X leads the way, says Forrester. Their households are the most likely to have these devices in them.
When it comes to the household PC (meaning "personal computer" not necessarily "Windows machine"), Gen X and Boomers tend to use theirs for practical matters like word processing and household finances. They're also more focused on PC health, regularly scanning for malware and backing up files.
Mobile: Gen Y Leads
Meanwhile, on the mobile front, the 49 million Gen Yers lead the other generations, using their phones for everything from product research to social communication. Along with Gen Xers, Gen Yers are the most likely group to own a smartphone with an unlimited data plan. One fifth of Gen Y uses their phone for maps and directions now, while Gen X is generally more interested in checking news, sports and weather.
85% of Gen Y sends and receives text messages, while 68% of Gen X does the same. Only 15% of Seniors use SMS, however.
37% of Gen Y surfs the mobile Web. Mobile "Facebooking" is also more popular with Gen Y, with 27% participation, compared with 18% of Gen X. Seniors on Facebook, supposedly a growing trend on the desktop, is not so prevalent on mobile - only 1% use Facebook or other social networking sites from their phone.
Overall, 23% of Gen X and Y owns a smartphone and 17% of Americans do.
Online: Gen Y Surfs, Gen X and Boomers Shop
Internet use has surpassed TV viewing for Gen Y for a few years now, but this is the first time that Gen X can say the same. Younger Boomers (45-54) also now spend equal amounts of time online versus on the Web. TV viewing still beats Web surfing for older Boomers and Seniors though.
The survey found, too, that Gen X does the most online shopping, but Younger Boomers spend the most. In fact, Boomers were the only generation that spent, on average, more than $600 online in the past three months.
Forecast: eReaders are "Device of the Year," but Few Use
Forrester says that eReaders have drawn a lot of hype over the course of the year, but in reality, only a small percentage of the population currently uses them. However, the analysts forecast that another 6.6 million will buy an eReader by year-end. 8.3 million will buy a netbook or mini PC, though, in the same time frame.
Netbook and mini-PC purchases will outpace eReader sales until 2014, when both slow to 1% growth rates. Laptops will also decline to 2% growth in 2014.
This data seems in opposition to earlier reports from NPD that stated netbook sales have gone negative. This recently led to some controversy when the Wall St. Journal quoted Best Buy CEO Brian J. Dunn remarking on the netbook's decline, saying its sales have been cannibalized by the iPad. Dunn later explained, by way of a Best Buy press release, that "the reports of the demise of [notebook and netbook] sales are grossly exaggerated." It appears that Forrester agrees with this statement, given this new report's data.
Conclusion: Gens X & Y Outpacing Others
Forrester concludes that Gens X and Y are "setting the example of how future digitally native generations will live," with both generations "outpacing Boomers and Seniors on almost everything technology-related."
Statements like these tend to rile up the tech-savvy Boomers and Seniors who read this blog, often leading outraged comments about the wrongness of the data. In this case, though, Forrester analyzed 30,064 households containing 37,226 individuals to reach these conclusions, a sample size which seems sufficient enough for this analysis. Any generation will have its outliers, of course, from the digitally-adept Grandma to the Gen Yer who refuses to Facebook. Plus, anyone reading this article is at the top of the curve, no matter what the technology in question is, we would bet.
Image credit, top: flickr user Paulo Fehlauer; charts: Forrester
Having a hard time managing credit card debt problems? Try using Creditable, a web app that can help you tackle your debt head-on by tracking your progress, generating suggested achievable goals based on your situation, and by allowing you to interact with other people that can help you.
The best part about Creditable is that it is free and anonymous, thus it can still generate your personalized goals even without submitting a credit report.
Creditable requires users to sign up before being able to use it, but the registration only requires an email address so you don’t have to divulge your identity. You do not have to be worried about security issues when using the site since you won’t have to reveal any personal information.
Creditable will also produce goals that are particular for your situation which can serve as your guide that can help you out of your current credit issues.
Creditable also fosters an online community where people can ask about credit related issues and receive advice from other people, who may have gone through your current situation. In addition, you can easily find other users that have the same goals as yours, for more social support.
Features:
- Manage your credits without revealing your identity.
- Track the progress of your credit, works with multiple accounts.
- Suggests achievable goals based on your particular situation.
- Connects you with other people that have similar credit issues.
- Provides personalized credit card suggestions when re-establishing credit.
- Similar Tools: Mint, Paystr, Accpal, TripLittle.
Check out Creditable @ http://getcreditable.com
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ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
Apple TV jailbreak <b>news</b>: USB restore mode discovered
Breaking news Feed � iFixit: Apple TV has 8GB of onboard flash storage � Office 2011 to ship October 26 � Apple Remote app v2 now available for iOS 4 � Confirmed: No FaceTime in UAE, reported working in SA unless phones are updated ...
Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge's Charges Of <b>...</b>
WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...
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ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
Apple TV jailbreak <b>news</b>: USB restore mode discovered
Breaking news Feed � iFixit: Apple TV has 8GB of onboard flash storage � Office 2011 to ship October 26 � Apple Remote app v2 now available for iOS 4 � Confirmed: No FaceTime in UAE, reported working in SA unless phones are updated ...
Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge's Charges Of <b>...</b>
WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...
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ScribbleLive plans to reinvent the <b>news</b> article | VentureBeat
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in ...
Apple TV jailbreak <b>news</b>: USB restore mode discovered
Breaking news Feed � iFixit: Apple TV has 8GB of onboard flash storage � Office 2011 to ship October 26 � Apple Remote app v2 now available for iOS 4 � Confirmed: No FaceTime in UAE, reported working in SA unless phones are updated ...
Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge's Charges Of <b>...</b>
WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...
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